Cookie Policy
In accordance with Article 22 of the Law on Information Society Services and Electronic Commerce (hereinafter, LSSI), in relation to Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, General Data Protection Regulation (hereinafter, GDPR), and Organic Law 3/2018 of 5 December on Data Protection and Guarantee of Digital Rights (hereinafter, LOPDGDD), we inform you that on https://bloomthebrand.com/ (hereinafter Bloom The Brand), COOKIES are used in order to identify users’ settings and preferences and thereby adjust and improve the design of our website.
This Cookie Policy has been drafted in accordance with the above regulations and following the guidelines and recommendations contained in the “Guide on the use of cookies” published by the Spanish Data Protection Agency (AEPD). The purpose of this Cookie Policy is to inform you in a clear and detailed manner about what cookies are, what their purpose is, which cookies are used on OUR WEBSITE, and to provide you with instructions and tools to disable or delete cookies.
WHAT IS THE LEGAL FRAMEWORK?
Where is the obligation to inform users about cookies and obtain their consent regulated?
This is established in the second paragraph of the aforementioned Article 22 of the LSSI, which states the following:
“Service providers may use data storage and retrieval devices on the terminal equipment of recipients, provided that they have given their consent after having been provided with clear and complete information about their use, in particular about the purposes of data processing, in accordance with the provisions of Organic Law 15/1999 of 13 December on Personal Data Protection.
Where technically possible and effective, the recipient’s consent to accept data processing may be given by using appropriate browser settings or other applications.
The above shall not prevent the possible storage or technical access for the sole purpose of transmitting a communication over an electronic communications network or, insofar as strictly necessary, for the provision of an information society service explicitly requested by the recipient.”
WHAT ARE COOKIES AND WHAT ARE THEY USED FOR?
Cookies are small text files that are stored locally in the cache of your internet browser (Google Chrome, Mozilla Firefox, Internet Explorer, etc.). When you revisit the same website, cookies allow the website to recognize your browser and, as a result, store your user preferences.
They also allow the collection of input data or user identification, the reproduction and loading of forms and content plugins, statistical analysis, and the collection of data for the purpose of offering personalized advertising.
The purpose of this Cookie Policy is to inform the client about the different COOKIES collected by OUR WEBSITE through forms, comments, email, social networks, and other communication channels, whether first-party or third-party cookies, as well as the different ways in which the user can allow, reject, or block their use.
WHAT TYPES OF COOKIES ARE USED AND FOR WHAT PURPOSE?
For fully informed consent, we detail below the types of cookies and their purposes:
1. Depending on who manages the cookies:
1.1. First-party cookies:
These are sent to the user’s terminal equipment (browser) from a device or domain managed by the website owner or publisher, and from which the service requested by the user is provided.
1.2. Third-party cookies:
These are sent to the user’s terminal equipment (browser) from a device or domain not managed by the publisher, but by another entity that processes the data obtained through cookies. This is the case of some Google cookies.
2. Depending on their purpose:
2.1. Technical cookies:
These allow the user to navigate through a website, platform, or application and use different options or services, such as identifying the session, accessing restricted areas, processing payments, etc. The website cannot function properly without these cookies, so they are considered necessary.
2.2. Preference or personalization cookies:
These allow the website to remember information that changes its behavior or appearance, enabling a personalized experience (for example, remembering a selected language). When these cookies are solely used for user-selected personalization, they are considered a service explicitly requested by the user.
2.3. Analytical or measurement cookies:
These allow us to understand how users interact with the website. This information helps improve the products and services offered. This includes, for example, Google Analytics cookies.
2.4. Marketing cookies:
These collect information about user behavior through continuous tracking of browsing habits, allowing the creation of specific profiles to personalize advertising. This includes Google Ads cookies.
2.5. Social media cookies:
These allow content sharing and interaction with social networks, as well as access to content from our social profiles. This includes cookies from Facebook or Instagram.
3. Depending on how long they remain active:
3.1. Session cookies:
These collect and store data while the user accesses a website. They are used to provide a service requested by the user (e.g. displaying a shopping cart). They are deleted once the session ends.
3.2. Persistent cookies:
These remain stored on the user’s device and can be accessed and processed for a period defined by the cookie controller, which may range from minutes to several years.
Below is a list of first-party and third-party technical, preference, analytical, and marketing cookies used on OUR WEBSITE:
As required by law, for non-essential analytical and advertising cookies, we require your consent, which can be given by clicking “Accept” in the cookie banner displayed when accessing our website. You can configure cookies through the banner or via your browser settings.
You can find more information about cookies in the Guide on the use of cookies published by the Spanish Data Protection Agency.
WHAT THIRD-PARTY COOKIES DO WE USE?
On our website, we collect statistical data and use communication and social media tools. Below you can consult the cookie policies of the services we use or will use:
- Google Analytics: Google Cookie Policy
- Sender.net (mailing and newsletters): Sender.net Privacy and Cookie Policy
- LinkedIn: LinkedIn Cookie Policy
- Spotify: Spotify Cookie Policy
These cookies help us improve the website experience, manage communications, and facilitate interaction with our social networks.
WHAT IS THE LEGAL BASIS FOR USING COOKIES?
The use of technical cookies, which are essential for navigation and proper functioning of our website, is considered accepted by the user’s decision to browse and use the services offered. These cookies cannot be refused, as the website would not function without them.
The use of other cookies is based on the user’s consent, which must be given upon accessing our website. This consent can be modified or withdrawn at any time. Withdrawal of consent will apply from that moment onward and will not affect the lawfulness of prior processing.
If you disable or reject cookies, you may still access the website, but browsing may not function optimally and some services may not work properly. If at any time you cannot access a specific service (e.g. filling out a form or completing a process), the issue may be related to the acceptance of additional cookies required for that service.
HOW CAN I MANAGE COOKIES ON THIS WEBSITE?
You can allow, block, or delete cookies installed on your device through your browser settings. You can configure your browser to block cookies or alert you when a server attempts to store one.
Below are links with instructions for managing cookies in major browsers:
- Microsoft Internet Explorer: Tools > Internet Options > Privacy > Settings
- Firefox: Tools > Options > Privacy > Cookies
- Chrome: Settings > Advanced > Privacy
- Chrome for Android: Settings > Site settings > Cookies
- Safari: Preferences / Privacy
- Safari for iOS (iPhone and iPad): Settings > Safari
WHAT ARE MY RIGHTS?
Data protection regulations allow you to exercise your rights of access, rectification, erasure, data portability, objection, and restriction of processing, as well as the right not to be subject to automated decision-making, where applicable.
You can find information on how to exercise these rights in our Privacy Policy:
https://www.bloomthebrand.com/privacy-policy.
IS THIS COOKIE POLICY UPDATED? HOW WILL I KNOW?
Yes, this Cookie Policy may be updated to reflect changes in legislation or to include new cookies used on our website.
When may this happen? When new cookies are added due to changes in our services or when legal requirements require updates.
Will I be notified? Yes, these changes will be published in this Cookie Policy, so users should review it before browsing the website.
